unum

washington dc

The Unum logo was designed to use the same curved shape to create each letter. The word itself is custom-created from this shape. Because each letter is symmetrical, a unique opportunity was seized in creating a repeating pattern from the logo. When this pattern is viewed on glass or in an emboss, the word "unum" can be read on both sides of the glass or paper. 

Frosted graphics were created for the glass vestibule at the entrance of the restaurant. 

The cards are printed on a high quality ivory uncoated cover stock. A custom copper die was used to press the logo pattern into each card creating a delicate and elegant blind embossed texture.

The logo was foil stamped into menu holders in 3 sizes. The menus are wrapped in a resilient and waterproof linen.